/PITCH · 2026
/ FOR AGENCIES

Your senior tracking team, on demand.

We are the senior data engineers and analysts your agency calls when a client needs server side tracking, attribution that adds up, and reporting that closes the renewal. White label or co branded. Live in 72 hours. You keep the client.

BRING US YOUR TOUGHEST CLIENT WHITE LABEL OR CO BRANDED +37% ROAS LIFT
Already trusted by partners across Belfast · London · Barcelona · Dublin
01 / 14 · next
/02 · THE MODEL
/THE B2B2C VALUE CHAIN

Three parties. Three wins.

The B2B2C model only works if everyone gets paid. Here is the value chain.

AMPLIO
Senior data engineers + analysts
Server side, attribution, AI ops
White label delivery →
YOUR AGENCY
Owns strategy + the relationship
Marks up on Amplio's price
Reporting + ROAS lift →
YOUR CLIENT
Trusts the numbers
Renews the retainer

You don't need another tool. You need senior hands.

The B2B2C agency model
02 / 14
/03 · THE AGENCY PROBLEM

The same three stories. Every time.

Performance agencies tell us the same three stories. The tracking layer is where margin leaks, where renewals wobble, and where junior mistakes show up loudest.

Lost per onboarding
4–6weeks
Setup eats four to six weeks
Every new account: tracking audit, GA4 check, GTM rebuild, server side migration, dashboards. Your team has done it 30 times. Still a sprint and a half.
Misattributed when tracking is wrong
~30%
Juniors learning on the client's bill
Senior people are scarce. You staff the data work with whoever has bandwidth, then hope nothing slips through. The client finds out when numbers stop matching Stripe.
Data back and forth once automated
−90%
Reporting nobody trusts
GA4 says one thing. Meta says another. The CFO asks why ROAS dropped. You spend the week reconciling instead of optimising. Renewals get harder.
The three stories every agency tells us
03 / 14
/04 · THE WIN

What each party walks away with.

YOUR AGENCY

Owns the relationship, sells the value

  • Add server side tracking + attribution to your offer without hiring
  • Promise 72 hour onboarding and actually hit it
  • White label or co branded reports under your masthead
  • Senior backup when a client gets technical on the call
  • Mark up Amplio's price (typical 30 to 50%)
YOUR CLIENT

Gets a senior data team without hiring

  • Tracking that survives consent and ad blockers
  • ROAS lift inside the first quarter
  • Reporting that matches Stripe, Meta, and Google
  • A senior team they don't have to hire
  • GDPR ready, EU compliant, no surprises
AMPLIO

Scales through partners, not pitches

  • Volume across multiple verticals
  • Recurring revenue per client account
  • Trust transferred from the agency relationship
  • Standardised delivery across the partner book
  • Long term retention that direct sales rarely matches
Three parties. Three wins.
04 / 14
/05 · HOW IT WORKS

Five steps. No surprises.

The same playbook every time. Predictable for you, repeatable for us, defensible to your client's CFO.

01

Scope on a 30 minute call

Bring the client. Or send the brief. We audit live, give you a punch list, and quote a fixed price the same week.

02

We deliver, you brand it

Server side GTM, Consent Mode v2, attribution wiring, dashboards. White label by default. Co branded on request.

03

First dashboard live in 72 hours

From kickoff to a working dashboard your client can open. Two days. Reporting cadence ships in week one.

04

We invoice the agency, you keep the client

Single invoice to your agency. You own the contract, the relationship, the renewal. We are never on a call uninvited.

05

Ongoing retainer, scales per account

Maintained or Managed tier per client account. Pause and resume any time. Add accounts as your book grows.

The five step playbook
05 / 14
/06 · WHAT WE DELIVER

The verticals already running on Amplio.

Standardised playbooks, run dozens of times. We have seen the edge cases. Your client is not the first.

HOSPITALITY

Hotels, F&B, group bookings

Conversion tracking for boutique hotels, F&B, group bookings.

RENEWABLE ENERGY

Lead capture + CRM sync

Lead capture, CRM sync, recurring tracking maintenance on WordPress.

LEAD GEN + CONTENT

Form events + enhanced conversions

Form events, enhanced conversions, on site search tracking.

ECOMMERCE

Shopify and headless

Shopify and headless. Pixel + GA4 + server side, end to end.

EDUCATION

EdTech + multi region paid search

IELTS, EdTech, multi region paid search across Spain and beyond.

B2B SAAS

Funnel + demo + trial events

Funnel tracking, demo and trial events, CRM attribution.

Six verticals. Same playbook.
06 / 14
/07 · PARTNER STORIES

Agencies who already ship with us.

Two engaged partners across Belfast and London. Different verticals, the same playbook: they own the client, we own the data layer.

BELFAST, NORTHERN IRELAND

Rapid Agency

A creativity led, data driven agency serving 60+ clients monthly across Northern Ireland and Ireland. We are their embedded tracking team. They scope, we deliver, they bill the end client.

MULTI VERTICAL BOOK ZERO ATTRITION PROJECT BASED SCOPING
LONDON, UNITED KINGDOM

Code & Wander

A London based product and growth studio. We pick up the analytics layer when their build hits the tracking and reporting phase, white labelled inside their delivery.

LONDON BASED PARTNER PROJECT BASED ENGAGEMENTS REPEAT SCOPE
Live partners · Belfast + London
07 / 14
/08 · THE DASHBOARD

A workspace your client will actually open.

Every account you bring on the platform gets a private, white labelled workspace. KPIs and channel mix on the cover, AI recommendations and attribution one click deep. Built on the same Lupo design system we ship to our largest accounts.

01 · WHITE LABELLED BY DEFAULT

Your masthead, not ours

Your masthead, your domain, your colors. The Amplio logo never appears unless you choose to co brand.

02 · REFRESHES ITSELF

No analyst clicking refresh

Each workspace pulls fresh data from GA4, Google Ads, Meta, Klaviyo and Shopify on a schedule.

03 · RECOMMENDATIONS

Not just charts

Every dashboard ships with a live AI recommendations panel scored against the client business model and outcome history.

Same Lupo design system that powers our largest accounts. Illustrative preview · sample workspace, sample numbers.

Per client white labelled workspace
08 / 14
/09 · THE ECONOMICS

Add a senior data line item. Pocket the margin.

A typical partner marks up Amplio's price 30 to 50% to the end client. The client gets enterprise grade tracking, you get a high margin recurring line in the retainer.

/WORKED EXAMPLE · 10 CLIENT ROSTER ON THE AGENCY PLATFORM
AMPLIO PRICE
€513
Per client account / month
AGENCY MARKUP
+40%
Typical 30 to 50%
AGENCY PRICE
€718
Per client account / month
MARGIN PER ACCOUNT
€205
Per client account / month

Across 10 accounts, year one — €24,624 agency margin. Indicative numbers from the agency platform calculator on the live page. Final pricing scoped on the call.

Markup math · 10 client example
09 / 14
/10 · YOUR ROSTER

Price your roster. See the margin before the call.

Worked example from the calculator on the live page: 8 client roster, 4 connections per client, −5% volume tier applied automatically (kicks in at 6+ clients).

YOUR MONTHLY COST
€4,180
Volume tier applied automatically
COST PER CLIENT
€523
What you pay Amplio per account
MARGIN AT +40%
€1,672
What you keep after re-billing
ANNUAL INVESTMENT
€50k
Single EUR invoice, Net 30

Calculator on ampliodata.io/agencies lets you slide clients (1 to 25+) and connections per client (1 to 10) and shows the volume tier and margin instantly. Indicative pricing for the agency platform. Final scope and tier confirmed on the call.

Live calculator · ampliodata.io/agencies
10 / 14
/11 · THE PROOF

Two numbers. The ones you remember.

Average ROAS lift
+37%
On the end client's account once tracking is fixed. That is the renewal conversation, won.
Kickoff to first dashboard
72h
From kickoff to a working dashboard your client can open. Promise it on the pitch. We deliver it on the timeline.
The two numbers we put on the pitch
11 / 14
/12 · AGENCY FAQ

Real questions. Real answers.

From real partner conversations. Anything else, hello@ampliodata.io.

Q · WHITE LABEL OR CO BRANDED?

Default white label

Reports go out under your masthead, dashboards live in your client's account, your team is the face of the engagement. Co branded is on request, usually for clients who want to see the senior bench behind the work.

Q · WHO OWNS THE CLIENT RELATIONSHIP?

You do. Always.

You own the contract, the renewal, the upsell, the retention. We are never on a sales call without you. Many clients we deliver for never know Amplio is in the stack.

Q · HOW DOES BILLING WORK?

Single monthly invoice, EUR, Net 30

Single monthly invoice to the agency, in EUR, Net 30. You bill the end client however you bill them. We don't talk to the client's finance team unless you ask us to.

Q · WHAT DOES THE AGENCY BRING?

Access, brief, relationship

Client access (analytics + ads + CMS), the brief, and the relationship. We bring the senior delivery team, the playbooks, and the tooling. Most engagements need under two hours of agency time across the whole onboarding.

FAQ · partner conversations
12 / 14
/13 · MORE FAQ

Three more partner questions.

Q · OUTSIDE THE NORMAL SCOPE?

Scope it on the call

We have shipped server side, attribution, MMM, custom CRM webhooks, consent impact analyses, custom dashboard rebuilds, Stape migrations and BigQuery pipelines. If it is data or analytics adjacent, scope it on the call and we will quote.

Q · DIRECT REFERRAL WITHOUT MARKUP?

Yes, both models work

Some agencies prefer a referral arrangement on certain accounts (especially complex ones where margin isn't the goal). We honour both models. Pick what works for the account.

Q · EXCLUSIVITY OR VOLUME REQUIREMENTS?

None

Bring one client or twenty. Pause anytime. The relationship works because it is optional, not because it is locked in.

Anything else, drop a line. hello@ampliodata.io

FAQ · part two
13 / 14
/14 · NEXT
/READY WHEN YOU ARE

Make every euro measurable.

30 minutes. We audit your tracking and reporting live and show you exactly where the leaks are. Whether or not we end up working together.

FREE AUDIT HELLO@AMPLIODATA.IO AMPLIODATA.IO/AGENCIES

Better data. Smarter campaigns. Proven ROI. We embed senior analytics inside marketing teams. Barcelona based, working with performance teams across Europe.

hello@ampliodata.io · book the 30 minute audit
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